Sagip Patalastas

After Sagip Pelikula, now it's Sagip Patalastas.

Since the beginning of the project, the project has successfully digitized, restored, and remastered over 300 Filipino and foreign AVPs, commercials and music videos into a 2160p or 4K Digital Cinema Package format.

All of the restoration process are done by Central Digital Lab in the Philippines. All copyrights to the commercilas restored and remastered are owned in perpetuity by the Philippine Association of National Advertisers.

Restoration process

The first stage of the process is the scanning of the film negatives or prints into a digital picture and sound raw format. Depending on the film's condition, it may undergo a physical cleaning before the scanning could begin. The scanned materials will then undergo an automated and a painstaking frame by frame digital restoration process. The process involves the digital removal of dirt, scratches, fingerprints, discolorations, molds, tape marks, and other damages in the scanned materials. The process also involves the correction of color, brightness, and contrast into its original form often consulting the original cinematographers of each films whenever possible. The process also involves the restoration and remastering of sound. This involves the syncing of sound to the picture and the removal of unnecessary noises such as eradicate pops and whistles. Dozens of technicians, engineers, and artists work hundreds of hours for each film with restoration cost ranging anywhere between twenty-five thousand pesos and ten million pesos per AVP, commercial or music video.

List of notable AVPs, commercials and music videos restored

Video restoration facility: Central Digital Lab Inc. (Makati, Metro Manila)

• CCTV closing song (1998-1999 version) by China Central Television (Restored in 2021)
• Lupang Hinirang by UP Madrigal Singers with the PNP Band (1998 Centennial Version) by National Centennial Commission, BPI, DYR-Alcantara and ProVill Studios (Restored in 2021)